059 - Inside the Mind of Linda Locke, Accomplished Leader In Advertising, IVF Warrior, Children’s Book Author & Great Grandniece of Agnes Joaquim, the first woman in the world to create a Hybrid Orchid, Singapore’s National Flower


This week’s podcast is an epic one!

I talked to Linda Locke, accomplished leader in the advertising industry, IVF warrior, children’s book author and great grandniece of Agnes Joaquim, the brilliant woman who created the first hybrid orchid and Singapore’s national flower, the Vanda Miss Joaquim orchid in 1893.

We talked about her advancement as graphic designer to senior leadership in the tough industry of advertising, her heart wrenching and triumphant journey with IVF, how she helped to shape the history of IVF in Singapore and so much more. 

Linda shares her wisdom about succeeding as a woman in a fast-paced, highly demanding industry like advertising and when she switched gears with her decision to become a mom. That decision led her right into her next role as IVF warrior and again, Linda is a trailblazer here, helping to shape Singapore’s IVF policy. 

Here are the key points Linda touches on about that she thinks helped her succeed:

  • Be persistent in getting the results you want.
  • When things don’t work out the way you want them to or when you encounter challenges, overcome them if you can. If you can’t, find a way to work around them. 
  • Look for solutions and learn how to communicate your ideas and solutions effectively so that people buy into your vision.
  • Get the results for people so that they trust that you’re the person who can help them.
  • Build trust by being authentic so people know what they see is what they get.
  • Be transparent and direct with the truth.
  • Be self-aware and know your strengths and weaknesses. Use your strengths and have people around you who can complement your weaknesses.
  • Have mentors who can guide you and help you get better at what you do.
  • Don’t be afraid to ask questions when you don’t know, then apply what you learnt. 
  • Think big, have a vision that’s beyond yourself, then find the resources to make that vision happen

Linda’s tenacity and resilience is clear when you hear her talk about her career and  IVF journey. You will be inspired. 

This was such a wonderful conversation, I’m sure you’ll enjoy it and learn a lot in the process!


Episode with Lagom Kids

Godmotherbooks website

Godmotherbooks Instagram

Linda Locke’s books on Epigram



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The Financially Free Woman Podcast Host


The Financially Free Woman Podcast was launched in November 2020 during the COVID-19 pandemic to share the stories of everyday people making a living doing what they love. While training her students in leadership and mental resilience, Sharon noticed the rising level of financial stress and anxiety experienced by many of her students. It dawn on Sharon that this was an opportunity for her to share how she overcame her own financial anxieties triggered by her personal experience with a 6-figure business debt and being let go from her job as the family's primary breadwinner. She began sharing everything she learned about mastering not just the practical side of money but also her mindset around money. Through this work, Sharon began meeting and building a community of women creating and living their dream lives. The Financially Free Woman Podcast is a collection of stories, practical tips and strategies to help you discover your passions, and use them to make a lucrative living. Imagine a life where you spend your time doing what you love and getting paid well for it! That's exactly what these women featured on the podcast are doing and they tell you how! Get inspired and start creating your own your dream life!


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