042 - Mom of 4 to 7-figure Entrepreneur AND having Biceps After Babies!


Amber Bruseke is a Registered Nurse, Personal Trainer, Crossfit Level 1 Coach, the founder of MACROS 101 and the host of the Top 15 nutrition podcast: Biceps After Babies Radio. Amber is also a wife and a mom to 4 kids. Amber works with women who need to jump start their fitness goals, from losing fat, gaining muscle, or simply developing a better relationship with food.

We talked about how Amber transitioned and evolved from stay-at-home mom to becoming a one-on-one personal trainer and now, a 7-figure entrepreneur running her business, Biceps After Babies.

Find out how in order to achieve success you sometimes have to go ‘backwards’ before you can move forward, what the biggest thing Amber had to do to grow her business to 7-figures and more!

Connect with Amber @bicepsafterbabies on instagram or her website at https://bicepsafterbabies.com


Sharon (00:04):

Hi and welcome to The Financially Free Woman Podcast! I’m Sharon and I’m the creator of this non-financial, financial podcast about money and how money affects the work you do, the relationships you have and your ideas about freedom. Most people don't realize that the path to financial freedom doesn't begin with gaining more knowledge or making more money. In this podcast you'll learn how to embrace and accept yourself as a fully whole or bit imperfect person so that you can become the highest and best version of yourself. And this, my friend is the key ingredient missing from typical lessons about money and personal finance. In this podcast, you'll learn about your own psychology and relationship with money. How money is more than just the dollars and cents and practical actions that are grounded. So you can transform your dreams into reality. Thanks for joining me on this exciting journey. Let's get started!

Sharon (01:08):

My guest today is Amber Bruseke. Amber is a registered nurse, personal trainer, CrossFit level one, coach and founder of macros 101 and host of the top 15 nutrition podcast biceps after babies radio. Amber is also a wife and mom to four kids, and she works with the women who need to jumpstart their fitness goals from losing fat gaining muscles, or simply developing a better relationship with food. I'm so excited to share today's episode with you is a short, yet very powerful episode. There's so many similarities between women and our relationship with money and food. And we also hear a lot of lessons that ambition in terms of how she went from mama or four to becoming a one-on-one coach, and now running a seven figure business with biceps after babies. So without any further delay, let's get into the interview.

Sharon (02:10):

Hi, Amber was so happy that you can join me today over here. Well, I'm in Singapore, you're in California. So, so glad that we managed to connect because I think you have a great story to tell, and I can't wait to get into that. So I'm going to let you do your introduction, who you are, what you do. I'll only give our listeners a little bit of a peak, which is Amber as a mom of four. And as she went from mom of four and now running a seven figure business, which I'll let her tell you about. So Amber, would you like to just introduce yourself, tell us what you do and how you got to doing what you're doing now?

Amber (02:48):

Yeah, of course. Well, first of all, thanks for having me on the podcast. It's always fun to be able to share my story and my, my real goal for anybody who's listening is to find pieces of my story that resonate with you and be able to start to apply them, right? Maybe you don't have kids, or maybe you don't want to be a seven figure entrepreneur, maybe not everything in my story is to gonna relate directly to you, but there's absolutely gonna be pieces of my story as Sharon and I have a conversation that you're gonna be able to apply to your own journey. So being a mom has always been something that I've I've wanted to be. And so I started that pretty early. I got married at age 20, had my first kid at age 23, had my fourth kid, uh, at age 30. So between age 23 at age 30, I, you know, I was having kids and had my last kid at age 30. And at that time during that, that process, in addition to being a mom, I also got my degree in nursing and worked as, as a nurse. And, um, that was something that was really rewarding for me.

Amber (03:40):

I really loved, but the more kids I had and the more my husband was away doing his job and his work, the more, it just didn't financially really make a whole lot of sense to be putting the kids in daycare. And so I, I decided in between kid two and kid three, that I was going to stay at home. And so I left my career as a nurse and stayed home with my kids, but I'm not the type of person who can like sit around. So I like neat. I needed something that was mine. That was for me and growing up, my mom was a fitness instructor and so that, and she had seven kids and I remember going to the gym with her. It was just like part of our life. And so I knew that that could like coalesce really well with this, with mothering.

Amber (04:21):

Um, and I was going to the gym anyway, why not get paid to go to the gym? That sounds amazing. And I got free childcare. It was just like for a mom. It was just a great, a great next step. And so I did that and I, I got certified in teaching different fitness classes and I became a fitness instructor. And that was kind of my shift from nursing into that was my entry into the fitness in the fitness realm. And in 2016, I was teaching fitness classes and new year's rolled around. And I was like, what is my new year's resolution going to be? And I decided my new year's resolution was going to be that I would get a six pack. I never had a six pack before. I was like, this sounds fun. I don't know, like, you know, let's do this thing.

Amber (05:04):

And at that time I was like, I'm just going to start an Instagram account. I'm just going to like start this Instagram account. I mean, like share my process. I started this thing called counting macros, which was kind of emerging. And I just started sharing the things that I was learning. And two months into starting my Instagram account, people started DM me and they were like, oh my gosh, can you teach me how to do this? Oh my gosh, can you coach me? And I was like, sure, that sounds fun. So I know a lot of people like start Instagram accounts in order to like start a business. For me, it was the other way around. It was like, I just started this Instagram account and it turned into this business that I didn't ever really intend to have. And I started coaching people and they started getting results and I kind of liked it. It was kind of fun. And I started making money and I was like, this is amazing. Like, can I really like make this into something that is like a career? And the answer is yes. And so fast forward, that was 2016. And here we are in 2021 fast forward. Now we've grown the business to seven figures. We have a team we've served for over 4,000 women over that period of time. And it's been just kind of an incredible ride.

Sharon (06:14):

Wow. That's like amazing. And congratulations of that. And there's so many questions I want to ask you in between to get into the details and telling me a little bit more about starting from the Instagram and individuals approaching you DM and to now, because you talked about how you actually have a team, right. And obviously seven figures is different from just getting people reach out to you on Instagram. But what is that like? And how do you go from that point where you started to actually, for someone who may be interested in the business part of it, who wants to really be that person that you said? I started an Instagram account because I have the intention of turning into a business, any lessons there to share with people.

Amber (07:01):

So, so many, so many lessons. So, and I can only speak to my journey and to what that looked like. But, you know, for me, I started with one-to-one coaching and I think in the coaching sphere, that's, it's a very traditional way to start, is taking one client and being able to serve them and help them and customize it for the way that they need it, whether you're a business coach or a spirituality coach or a money coach or whatever, a lot of us start with that one-to-one coaching relationship. And that was great. But at some point you get to the point where you, you can't add more clients, right? The effort that you put in gets translated into an income. And at some point you cannot continue putting in time and effort like you've tapped out. And for me, that was the summer of 2017, 20 17, 2018, 2017, the summer of 2017. I remember I had a client roster of like over a hundred clients. At one time. I was a solo entrepreneur. I was doing it all myself. And we went on vacation and I remember I was on this vacation with my family, but it's all me like if I don't work, like the business doesn't make money. And so I remember I had to take like three hours a day and like hide in a room and like respond to client check-ins on my vacation. And I remember my husband being like, what the heck?

Amber (08:14):

Like you, like, don't even get a break. It, it was like almost consuming for me, like making sure my clients were taken care of while I'm supposed to be here, enjoying this vacation with my family. And it kind of got to this breaking point where I was exhausted. And I was like, I can't, I literally cannot imagine doing the business the way that I'm doing it in five years. Like I will die. I will die before then it will, it was unsustainable. And I just, I tapped out with the amount of impact and the amount of revenue that I, that I could generate. And that's a point that a lot of entrepreneurs, if you haven't gotten to that yet, you may get to that at some point of like, we can scale by ourselves. We can scale with just us and serving clients one-to-one for a while.

Amber (08:54):

And that's, and at some point you hit the ceiling of like, I can't put any more time and effort into this. How do I continue scaling it? So that was really, my question is like, how do I keep scaling this to something that I can serve more people that I can generate real revenue, that I can create more impact in the world. This is not the way that it's going to work. And so that was when I made the jump over to from one-to-one coaching to like one to many coaching, doing group coaching and coaching multiple people at one time. So it was the same amount of time put in, but much bigger return on revenue and on impact. And the thing that I, that I really want to make sure everybody listening understands is that progress and nothing is linear, right. Fit this money business.

Amber (09:40):

Like it's just not linear. It's not just like you just like linearly, like grow. And so for me, when I moved from one to one to one to many, my income actually dropped and for a lot of points because it took me time to be able to figure out how to fill my programs and fill my programs. Right. Because I'm serving more people now. And so my roster in a year, maybe I served, I dunno, a hundred clients. And, uh, now I was trying to serve like 60 clients in a cohort. So I had to, like, I had to fill more people into the program. So now you're getting more into like, you gotta have better marketing. You gotta like, actually know how to sell. It's not just like one to one selling and I have to sell a program. And so my income actually dropped, but I was okay with that because the vision of like where I was going was so much bigger.

Amber (10:31):

Right. So I realized I had to slow down to then speed up. So my income dropped, my income dropped the third year of my business. And then the fourth year I exploded. And I sometimes I think in, in business, we hold ourselves back because we don't want to go quote, unquote backwards. Right. We don't want to, we're not willing to go down in revenue, but what happens is I would have just stayed at that income level, but because I slowed down, my income dropped a little bit the next year and then my income like tripled and then it like doubled. And then we're going to double again this year and all because I made the decision to slow down to speed up.

Sharon (11:05):

Yeah. So tell us a little bit more about that program. Cause I put you say how you went from one-to-one to a program. Can you tell us a little bit more about how that works or what program are you talking about?

Amber (11:16):

Yeah, so my I've really had one signature program. It has been under different names for the last three years. So the initial, the first iteration of that program was very much just taking my, what I had been doing with all of my one-to-one clients and simply recording things that I had, like I would, was teaching everybody like I would teach all of my one-on-one clients, certain things. So it was recording that, putting into something where like multiple people could view the same video that I was teaching, the things that I always teach and then doing group coaching calls, where instead of me getting on the phone with somebody or me emailing someone, we would get in a group setting and everybody could benefit from hearing the different coaching that was going on.

Amber (11:59):

And that year that I made that transition away from one-to-one coaching, moving more into group coaching. I started learning how to launch programs, where I started with webinars, figuring out how to like do webinars and get people into the program. But I, I hit this like reproducible ceiling where it was like every single launch. I had these big goals, these big aspirations. And I would like generate the same amount of revenue, like launch after launch, after launch, after launch. And it wasn't till I made some tweaks to the offer. So my, my business coach always says, if it's not working, it's because it's either the offer's not right. Or the, the messaging is not right. And for me, it was both. I had to tweak the offer a little bit. I had to tweak the messaging and we've been able to, to grow that program to over seven figures.

Amber (12:46):

And the thing that I think I want people to take away from that is that I've launched the same darn program. I think we're like on 13 times, like the same program. And I think one of the things that a lot of entrepreneurs do is they like start something and then it doesn't turn out. And so then they're like all create something else, like start that. And they're like, oh, that's not working either. So I'm gonna try something else. And what I just did was I like did something. I figured out what worked and what didn't I rinsed and repeated. And then I learned more lessons than I rinsed and repeated at a rinse and repeat it. And I was willing to just stick with that program over the last three years. And we've grown it from small serving 15 women at a time to now serving thousands of women at a time because I was willing to stick with the program and go all in on it and just rinse and repeat and grow that program.

Sharon (13:34):

Yeah. And how can you tell us a bit more about how you help these women? Is it like a, because tell us about the, the amazing nature. I think that will be really kind of attention getting, because it's, it's an interesting twist of fitness and it's specifically serving a very specific market. So tell us how you help and how you serve them.

Amber (13:51):

Yeah. So I didn't say my business name, my business name is biceps after babies. And this came from, I remember where I remember where I was. I was sitting in my car because that's where moms spend their time, like where your like alone time is. It's like in the car, I was sitting in the car and I was in the front driveway and I was on my phone and I was scrolling through Instagram and I was thinking, I was like, thinking I needed an Instagram name. Right. I was gonna start this Instagram a comic. I needed a name, I needed a name. And it like, literally I believe in revelation, I like just came to me. It was like biceps after babies with this idea that a lot of times women feel like when they have children, when they have babies that their fittest days are behind them. Right. I'm not in my twenties anymore. I have these kids, my body's changed. My fittest version was like 10 years ago. I'm never going to be that fit. I'm never, ever going to like, be able to change my body. And so I, I really wanted to approach from this vantage point of like, Hey, I have four kids too, and I know what it's like to be pregnant. I know what it's like to breastfeed. I know what it's like to like, have your body expand and contract four times.

Amber (14:48):

And you can be, you can be fitter than you are right now. And you can have biceps after babies. And so that's where, that's where the brand came from. And what I focus mostly on is macro counting. So in the realm of nutrition, most people understand counting calories and that's pretty well understood fact, but most people don't understand that calories come from somewhere. And those, those things are macronutrients in your food, your fat, your carbs, and your protein. And so when we can focus on helping women to make sure that they're getting enough, but not too much of each of those things, then we can find more balance with our diet. We can find more freedom with our food where we don't have to cut out food groups. We don't have to cut out sugar and have to cut out carbs. We can find that moderation where we're able to enjoy what we're doing.

Amber (15:34):

It's enjoyable. You're not like sacrificing date nights. You're not sacrificing cookies. You're able to include them in your plan. So it's enjoyable. And it's also actually works right. It's effective. And it's this. I like to show a, like a Venn diagram where there's an overlap between what's effective and what's enjoyable. And that sweet spot is where I help women find is. And it's going to be unique for everybody of like where your sweet spot is going to be. But by using macro counting, by using that as a tool in your journey, like I can help you to zero in, on an effective and an enjoyable plan to be able to hit the physical results that you want to see with your body.

Sharon (16:11):

Yeah. I think that's a really important, especially at the after kids. Cause I used to run as well. And, and that's like, and I found that actually evolved as well as I eat because running doesn't really work for me as much now in terms of it actually hurts my knees and all of that. And so I've moved on to do more yoga, more stretching and just walking. And it's, it's really important that we continue to feel healthy, be healthy. That's kind of like my, my motto as well. So it's great that you help women with that and tell us where if people are interested in finding out more about this program, where should they go?

Amber (16:45):

So I have a podcast as well. It's called biceps after babies radio. That's definitely the best place to kind of connect with me until, and, you know, feel like if this is the first time you're hearing about macro counting and you're like, I don't have any idea what that is. The podcast is like so much free, good information on getting started. And then I have lots of free downloads on my website, bicepsafterbabies.com. And then I hang out mostly on, on Instagram. So if you're wanting, if you're like, that sounds interesting. Like I just want to kind of dabble in. I want to tip my toe in it. That's those are the places that you can get the most information about it.

Sharon (17:15):

Okay, cool. And I needed to ask you a couple of questions before we kind of conclude today's chat because I know you've as a mom, you know, we've got things we need to do with the kids has got to go do something with her son. So we kind of keeping it quite short today, but that's why I think that a couple of questions I really wanted to ask you is what was the biggest kind of mindset shift for you going from, you know, your one to ones reaching that point where you were feeling burnt out and then realizing you had to do things differently. And in fact, having to go backwards, like you're going backwards in terms of revenue before you really kind of propelled forward, what would you say were the biggest lessons that you learned in terms of mindset and being able to let you sit right. Keep rinsing and repeating and not kind of falling into the trap or the temptation, or maybe just simply just giving up right. Of shifting strategies. What was it that really helped you to kind of stay on course?

Amber (18:16):

Yeah. So I'm going to answer your question in a little bit different way. I'm going to first talk about the transition from being like a, being a six-figure entrepreneur to move even into that seven figure entrepreneur realm. And then, and then I'll talk about moving from one-to-one to one-to-many and the reason I'm gonna talk about they'll relate to each other, but as I started to grow more and getting more and more clients, even, you know, the group coaching that I started with had to evolve and with evolving, it meant bringing in more people to do coaching. So it wasn't just me, right? So it wasn't just me coaching. It was other people coaching. And one of the biggest shifts that I've had to make in my business. And I think this, again, this is going to be related as well as moving into from one-to-one to one-to-many. It was starting to let go, was starting to shift from the perspective that it had to be me, for people to be able to get results. And I think that holds a lot of entrepreneurs back thinking that you have to do everything that you have to have your hand in everything to like, it's like, it's like the waiter that's trying to like balance all of the plates in the air. And you're like all afraid that everything's going to crash. And then this one starts to fall and you have to reach over. And it's like, you're trying to walk around and you're trying to balance everything all of yourself and it's not sustainable.

Amber (19:29):

And so, and I, I I've been there. I've been there of like trying to micromanage everything. And so one of the things that I really had to learn was to start to trust other people with something that I had built and starting to hire coaches and letting them do the code and not having it be me, that was really hard for me to like, not have it be me doing all of the coaching. Like, can they do it as good as me? Are they gonna bring my business down? Are they going to do it wrong? Or people get like, all of those, all of that came up for me. And I remember getting coaching about this because it was something that was really like, it was really kind of holding me back. I was holding myself back because I wasn't willing to let go. I wasn't willing to like trust other people in this.

Amber (20:07):

And I remember the coaching conversation that I had, and it really came down to this idea of trust in myself and the people that I had hired. And most importantly, what it was costing me to continue to hold on. And I think that's the lesson. When I started to realize what it was costing me, like what I wasn't gonna be able to build the business that I wanted to build. I wasn't going to be able to serve the thousands of women that I wanted to be able to serve. If I continued this lie of like I had to do everything myself. And so going back that same, like theme goes into going from one to one to many was this idea of, for me, it was letting go of this, that I had to like have an individual conversation with everybody, for everybody to give value.

Amber (20:52):

And we have this idea of like, I don't know how it has to be done and how we are. We have to show up in a certain way for people to get results and for people to get value. And I think the scary thing for a lot of people moving from one-to-one to one to many is am I going to be able to provide the same value, the same experience, the same results when I have a group of people than when I'm working one-to-one. And so I think that those mindset shifts that I've had to work through to be willing, to let go, to be willing, to trust other people, to be willing, to try things in new ways and guess what? It doesn't always work. But like, if you think that, like, everything I've done in my business has worked, like you got another thing coming, but I've been willing to have it not work so that I can get to the place where it does work.

Sharon (21:35):

So what was some of those things that helped you to literally like let go? Because I think sometimes with some women, I mean, I know for me, I speak for myself exactly. When I was hearing you describe that I was seeing myself. Yeah. You're like me. And that happens in different parts of my life as well. It's not just the business. Right. It's like, even with the childcare. Not being able to let go of, because I don't know if that person's going to do as well as mom, me, right. Yeah. Work. Right. I was still working a full-time job and sometimes that too. And then you want to make sure it's done right. You want to make sure it's then up to it because it's your name on the line. Yeah. So what was the thing that really helped you? Was that something that you did or was it, how did you get yourself to a point where you could actually just trust others, you'll be literally the baby of the business that you built up, right?

Amber (22:30):

Yeah. I think for me it was the question of like, what's more important keeping control or helping more people. And that's really what it came down to was like, I could continue the business the way that I've been doing it. And I would serve a certain amount of people or I could choose to let go and let other people into the business. And I could serve 10, 20, a million times more people down the road. And to me, helping more women trumps my discomfort of letting go and letting somebody else in. And so I think this is where, like the vision really comes in of like your vision for what, you know, is possible or what you believe is possible or what you want to accomplish in the world. If it's a big enough vision it's going to require you to let go. And so I just had to make the choice. And I remember my coach like literally pose that question to me. She was like, what's more important to you helping thousands of women or keeping control.

Amber (23:23):

And when, uh, when she phrased it to me that way, I was like, no, I got helping thousands of women. Like the impact that I can make when I let people into my business is more important to me. Now that's not to say that, like I like, it was like, oh, this is so easy. And just let go. And it's just easy. Like, no, but it does start with the decision and it, and it started with the decision of like, okay, I'm going to do this. And so things that have helped me in the business, cause I have I've hired team. I fired team. I have hired coaches. I've fired coaches. It's been a process. But I, two things that have really helped me one is that I've put, I've put protections in place for myself to not muddle in things. So times as we like here, I'll give you this, you can do this in the business.

Amber (24:08):

And then we like to meddle with it. We'd like to get our hand back in there and like, oh, are you doing it right? Oh, you're not doing it right. Oh, let me take that back. So I put protections in place for, I'll give you like a really concrete example. For example, when I hired coaches and they started coaching inside of my group, I would literally like log out of Facebook, like so that I didn't see it. I didn't like I did cause I would go in there and I would just, I would answer something. Right. And that's like usurping power from my coaches. It's not in the long-term. So I would do things like shut off Facebook, not go into the group because I, at some point you just have to trust the people that you've hired. And the second thing that I will say, this comes into like hiring team and hiring coaches.

Amber (24:51):

The second thing I will say is that if you, if you don't trust the people that you're hiring, they're more likely to fail. Okay. So then failing is more of a reflection of whether or not you've trusted them. Because what I found is that your employees have the same exact fear. Like what if I bring down the business and like my coaches, what if I like coach the person wrong? And like, they hate your business. And like it brings down your business. They have that same fear. I can't, I can't hold that same fear as them. I have to be able to be like, no, I trust you because if they're sitting there with that in their head that like, oh my gosh, if I say the wrong thing, Amber is going to get mad at me. Oh my gosh. If I say the wrong thing, Amber is going to come in and like, tell me I did it wrong.

Amber (25:29):

They're not going to perform well. And they're, they're going to come crashing down. And so it's like that idea that like, I was almost creating that in my employees if I didn't trust them. And when I realized that I was like, I, I have hired these people for a reason. My business is not going to come crashing down. I can, we're going to survive. No, one's going to destroy it. And by bringing that into that relationship, I was actually creating that reality. And so I had to step back and be like, no, I'm choosing to trust. I'm choosing to hand over. And Sharon, I'll tell you from someone who's on the other side. Right. So I've gone through all of this, all the fear, all the, like, I don't want to let go all the, like, nobody can do it as good as I can mentality.

Amber (26:09):

And on the other side of that now is so much more freedom, so much more impact, like the amount of impact that we were making in women's lives right now, compared to three years ago, when I was trying to selfishly do it all myself is like night and day. And what is possible with the business growth is, is just incredible. So is it hard to let go? Is it hard to trust other people with your baby? Yeah. But it's also really worth it because on the other side of that is so much more freedom, so much more like I spend the day, my days doing the things that I really love doing and other people do other things in the business that I don't love doing. I don't have to do it all. And to me that's worth it.

Sharon (26:49):

Well, that really sounds like a dream life to me, just doing what you kind of like get to pick and choose the stuff that you really want to do. Right? and you're good right?

Amber (26:59):

Right. And I don't know if you've read the book. Oh my gosh, I'm going to be able to read the big leap, the big leap by gay Hendricks. And he talks about this concept of your zone of genius. Right. And one of the biggest things that tends to hold people back is not that they are in like there's zone of good, but that we say in our zone of excellence instead of our zone of genius. And so we get bogged down doing things that we're pretty good at, but not things that we're like genius at. And the more that we can stay in that zone of genius all of the time, the more we're going to be able to create the more we're going to be able to serve. And so that's really been my focus these last couple of years is really staying in that zone of genius, not getting bottled down with like the zone of excellent, but really my day is spent doing the things that I love that I'm really good at, which for me are leading my team, creating the vision for the business and coaching and creating like content to be able to sell our programs.

Amber (27:53):

So that's what I'm really good at. And then other people in the team do other things that I don't, I'm not really good at. I don't really like, and that they're really good at right. So you hire people whose zone of excellence is copywriting. You hire people who's or someone who you need, excuse me, who's done a genius is Facebook ads and you let them stay in their zone of genius. And that's, that's really a way to success in life.

Sharon (28:15):

Yeah. That's so, so such good advice, but kind of have to practice it and apply it. So just coming up to the final question now, since we are on the financially free woman podcast, can you tell us a little bit more about your idea or definition of financial freedom, what that means to you, and if you've got any advice for people who actually want to try to achieve financial freedom.

Amber (28:40):

That's so that's such a good question. And when you asked me this, I, I thought of myriad of positions that I've been in my life in terms of financial freedom and how it's meant something different at like different stages of my life. So one of the things that I didn't talk much about was that my husband is a physician, but he was not a physician. When I met him. He was a undergraduate when I met him. And so the first 15 years of our marriage were med school and residency and fellowship. And he finally got a job three years ago or four years ago. So we spent 15 years essentially in schooling in getting lots of debt in very low paying jobs. And in me being mostly a stay-at-home mom where I'm have four kids and I'm like trying to scrimp and save so financial freedom at, at that point felt very different from where we're at now and what financial, my definition of financial freedom would be.

Amber (29:30):

Now, I think financial freedom back then was a lot around feeling confident and knowing where my money was going. And that, to me, felt like financial freedom, that when I was being intentional, my money and for us that looked like budgeting. It looked like having certain amounts of money go here. And, and at the end of the month, knowing that that went there and being been able to account for it. So financial freedom was really about like, just knowing where my money was going. That was what helped me to feel financially free. Even when our income was very, very low. And our, and our lifestyle was like four kids in Southern California. And now we're kind of on a, on the other side of that, right? My husband's finished with schooling. I've built this business. And for me now, financial freedom really is defined by making decisions that have zero to do with what the finances are involved.

Amber (30:22):

So like when I make a decision now it's before that was always at the forefront of my mind, like financial was like the number one priority when I made decisions. And we've been able to get to the place where it's, I still think about it. It's not that I don't think about it, but it is not the only thing that I think about when I, when I purchase something, right. I can, I can purchase shoes that are a little bit more expensive because in the long run, I know that they're going to be a little bit better value for me. Whereas in the past it was just always, we were so tight that it was always like, what's the cheapest option.

Sharon (30:53):

Yeah. That's nice to hear the whole evolution. And it's interesting because I think starting point of being, like you said, Being confident and certain about the money, Even if it was literal, I think you made a really good point there. Sometimes we just get really stressed out about it because we don't even know it's about knowing. And even if it wasn't, it was tight and it's not enough, you know exactly where you are and then you can kind of decide, okay, what am I going to do? Am I going to buy these? Or I'm going to get back, I'm just going to not get it. Right. So I liked that you made that distinction and then getting to a point when now it's beyond just looking at the price tag, right?

Amber (31:32):

You made such a good point. I do think a lot of people like to put their head in the sand when it comes to financials and there is so much power in just knowing, like, even if you are a hundred dollars short this month, like the power of knowing, because now you can make new decisions and new changes based off of that information. But if you just put your head in the sand and you don't have any clue, that is not financial freedom. That is, that is, that is not knowing what's going on. And if you don't know what's going on, you can't change it in the future.

Sharon (32:00):

And the interesting thing is sometimes it will expose the ways you actually think you're in a much worse off position. And when you actually look at the numbers, you actually write so good.

Amber (32:10):

That's so good. It actually, it makes me think about, so I teach macro counting and we have people log their food. And sometimes women, when they like eat something, quote unquote, bad, they like won't log their food. And I've had many clients have the experience. Cause we're like own it, like log it, just having experience of logging it and knowing what you did. And they, they log it. They're like, oh my gosh. It was like, not even half as bad as I actually thought it was. Right. But you make up these stories in your mind of like how it's awful. And you're like so far away from your goals and you're never going to hit it. But when like sit down and get the actual data, you're like, no, I'm actually not that far off. And that can be really empowering.

Sharon (32:44):

Yeah, exactly. Yeah. So it's, it's really nice. Cause I like talking about money and health and food and diet is so many similarities, you know,

Amber (32:52):

It's all the same. It is all the same things that I'm learning in business or apply to health, apply to money, apply to spiritual. I mean, it's just like all it's so funny how it is. It's all the same principles.

Sharon (33:02):

So that's great. Okay. So it's just, I think I'm going to let you go now because you're going to have to do some mummy duties now. So thank you so much, Amber, for your time. I think you just shed a lot of a valuable kind of wisdom and experience in this short chat that we've had. So people wanting to find out more go to bicepsafterbabies.com, right. Either that, or what's your Instagram handle is at the same place after babies or babies everywhere. Yeah. Because you did say you had that revelation to get the name. Yeah, of course. So great. Thank you so much again, Amber and I will definitely be following you. I think we're in some same group, so I'll definitely be watching your progress and looking forward and really excited for how your business is growing and how you're really helping a lot of women. So thank you so much, Amber.

Amber (33:46):

Awesome. Thank you, Sharon.

Sharon (33:48):

All right then. Bye. Bye. Bye.

Sharon (33:54):

Thanks for listening. If you liked what you heard, please leave a review on whichever part podcast player you will listening on. It really helps me further. My mission of helping more people realize their highest potential and live rich fulfilling lives. Don't forget to hit subscribe, to be notified when a new episode is released each week, finally download the worksheets and check out the resources for the episode and most importantly, practice what you learned so you can transform your life. I'll see you in the next episode.

Sharon (34:39):

If you’re wondering how you can even begin to turn your passions into profit, then I’d like to invite you to join my online course and coaching program, MOMS WHO PROFIT. This is a program I created to teach my 3-STEP PROCESS to help you figure out how to get paid doing what you love. Head over to momswhoprofit.com to sign up. M O M S W H O P R O F I T .com. I hope to see you in the program!


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The Financially Free Woman Podcast Host


The Financially Free Woman Podcast was launched in November 2020 during the COVID-19 pandemic to share the stories of everyday people making a living doing what they love. While training her students in leadership and mental resilience, Sharon noticed the rising level of financial stress and anxiety experienced by many of her students. It dawn on Sharon that this was an opportunity for her to share how she overcame her own financial anxieties triggered by her personal experience with a 6-figure business debt and being let go from her job as the family's primary breadwinner. She began sharing everything she learned about mastering not just the practical side of money but also her mindset around money. Through this work, Sharon began meeting and building a community of women creating and living their dream lives. The Financially Free Woman Podcast is a collection of stories, practical tips and strategies to help you discover your passions, and use them to make a lucrative living. Imagine a life where you spend your time doing what you love and getting paid well for it! That's exactly what these women featured on the podcast are doing and they tell you how! Get inspired and start creating your own your dream life!


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