052 - What Goldilocks & The Three Bears Can Teach You About Life, Business, Resilience & Self-Discovery with Lagom Kids Owners, Anna & Toni


This week’s episode is a fun one with Anna & Toni who run Lagom Kids, the first homegrown kids retail and activity brand to use comfort, exploration and experience to inspire play to learn and discover this beautiful world of ours. 

Lagom is a Swedish word that means “just right” and Anna & Toni share how they are using the theme of Goldilocks & The Three Bears to bring children on a journey of self-discovery and growth with the idea of "not too little and not too much" by seeking out what is "just right" for them. This is how our kids will experience and live a life of happiness.

Toni and Anna from Lagom Kids may have grown up worlds apart, but they shared the same free spirit of adventure, exploration, and self-discovery as young girls. They bring their passion and collective life experience as individuals, wives and mothers with their own families to inspire play, stories and confidence to a new generation of children.

I loved this conversation with Anna & Toni because we talked about not just how they came to start, run, grow and evolve their business but also:

  • Working as two very different people and learning to complement each other
  • Thriving in retail amidst COVID-19
  • Evolving a new part of the business that is serving such an important need for our kids by encouraging self-discovery, creativity and imagination
  • Making choices, staying present, freezing our eggs and so much more!

This is a must-listen for all you women & moms. And check out the following resources mentioned on the show.


Don’t forget to let Anna & Toni know how what they’ve shared has helped you. Take a screenshot of the podcast episode and tag Lagom Kids (@lagomkids) and me (@sharonsinghsidhu) on Instagram and tell us what you did differently or learned after listening to the podcast!

Finally, if you found this episode useful, please share it with someone you think would benefit from it, and follow the show on Apple Podcast and leave a review.


Receive free updates with fresh content and all new guests.

The Financially Free Woman Podcast Host


The Financially Free Woman Podcast was launched in November 2020 during the COVID-19 pandemic to share the stories of everyday people making a living doing what they love. While training her students in leadership and mental resilience, Sharon noticed the rising level of financial stress and anxiety experienced by many of her students. It dawn on Sharon that this was an opportunity for her to share how she overcame her own financial anxieties triggered by her personal experience with a 6-figure business debt and being let go from her job as the family's primary breadwinner. She began sharing everything she learned about mastering not just the practical side of money but also her mindset around money. Through this work, Sharon began meeting and building a community of women creating and living their dream lives. The Financially Free Woman Podcast is a collection of stories, practical tips and strategies to help you discover your passions, and use them to make a lucrative living. Imagine a life where you spend your time doing what you love and getting paid well for it! That's exactly what these women featured on the podcast are doing and they tell you how! Get inspired and start creating your own your dream life!


See previous episodes by selecting your preferred options below!