022 - Be Your Bold, Unique Self with Rita Kakati-Shah, award-winning, gender, diversity, inclusion and career strategist, speaker, author & advisor


Rita Kakati-Shah is an award-winning, gender, diversity, inclusion and career strategist, speaker, mentor and advisor to Fortune 500 companies. She founded Uma in response to her personal journey of motherhood, transitioning careers and entrepreneurship, and is dedicated to empowering women and minorities around the world. Prior to Uma, Rita lead Business Development globally in CNS healthcare. She began her professional career at Goldman Sachs in London, where she was awarded the prestigious Excellence in Citizenship and Diversity Award. 

Rita has been featured as an expert on multiple international television and news shows, interviewed and quoted in various podcasts and publications such as the Wall Street Journal, Fast Company, Thrive Global, Dell Technology, PRWeek and iHeartRadio. Rita also hosts the popular South Asian television show, The Uma Show, on Mana TV International. She’s a best-selling author, and has co-authored books on women in business, diversity and inclusion. 

Rita is also a trained and accomplished classical Indian dancer in the forms of Bharata Natyam and Xattriya, enjoys Post-Impressionist oil painting, is a foodie and loves trying new spots for afternoon tea around New York City, where she lives with her husband and two young children.

I’m so very honoured to have such an accomplished woman on my podcast so let’s get right to it!

In this episode, we discuss:

  • What motivated Rita to leave a lucrative corporate job in Investment Banking at one of the top investment firms to pursue her purpose.
  • How skills you learn in motherhood directly translates into skills you can use running a company.
  • The number one thing stopping women and minorities from becoming who they want to be.
  • How Rita uses scheduling and compartmentalizing to manage her time with her family and her business.
  • What financial freedom means to Rita and how Uma embodies the qualities of freedom as well.



Sharon: (00:05)
Hi and welcome to The Financially Free Woman Podcast! I’m Sharon and I’m the creator of this non-financial, financial podcast about money and how money affects the work we do, the relationships we have and our ideas about freedom. Most people don’t realize that the path to financial freedom doesn’t begin with gaining more knowledge or making more money. In this podcast, you’ll learn how to embrace and accept yourself as a fully whole, albeit imperfect person so that you can become the highest and best version of yourself. And this, my friend, is the key ingredient missing from typical lessons about money and personal finance. In this podcast, you’ll learn about your own psychology and relationship with money, how money is more than just the dollars and cents, and practical actions that are grounded so you can transform your dreams into reality. Thank you for joining me on this exciting journey. Let’s get started!

Sharon: (01:09)
Rita Kakati-Shah is an award-winning gender diversity inclusion and career strategist, speaker, mentor, and advisor to fortune 500 companies. She founded Uma in response to her personal journey of motherhood, transitioning careers and entrepreneurship, and is dedicated to empowering women and minorities around the world. Prior to Uma Rita led business development globally in CNS healthcare. She began her professional career at Goldman Sachs in London, where she was awarded the prestigious excellence in citizenship and diversity award. Rita is a graduate of King's Business School is actively involved with the King's leadership diversity and entrepreneurial Institute mentoring programs, and is also a member of the New York and Los Angeles, alumni committees. Rita actively coaches and mentors, business leaders, veterans, survivors of domestic violence, women and technology and STEM, school goals and students. She also serves as an advisor, ambassador and diversity and inclusion expert to multiple boards and global organizations around the world.

Sharon: (02:16)
And she's a regularly invited speaker and guest lecturer at various academic institutions, multinational corporations, and global policy forums, such as UNESCO in Paris, European parliament in Brussels and more. Rita has been featured as an expert on multiple international television and news shows, interviewed and quoted in various podcasts and publications such as The Wall Street Journal , Fast Company, Thrive Global, Dell Technology, PR week, and iHeartRadio. Rita's a host the popular South Asian television show, the Uma show on Mana TV International, she's a bestselling author and has co-authored books on women in business diversity and inclusion. Besides all this Rita is also a train and accomplished classical Indian dancer enjoys post impressionist oil painting is a foodie and loves trying new spots for afternoon tea around New York city, where she lives with her husband and two young children. I'm so very honored to have such an accomplished woman on my podcast. So let's get right to it.

Sharon: (03:22)
Hey, Rita, thanks so much for joining me on the podcast today. I'm so glad to have you on today's episode for those of you listening who don't know Rita, I'll let Rita, I give her introduction of course, but just how we connected. I basically, Rita was of the first people that I E-interviewed at that time on email and wrote an article about the amazing stuff that Rita's been doing, especially in the world of what she's doing for women and diversity and inclusion. So I'm really excited to have you here on the show, but that's really how we connected. I practically just reached out to you because I liked your story. I think I read it on, I can't remember when I was entrepreneur or INC. I can't remember one of those and heard about your amazing story and just really wanted to find out a little bit more about what you're doing. So it's been a few years from then till now. So would be really interesting to hear what's happened since then, but maybe if you could give an introduction to people who may not know you, how you ended up doing what you're doing, what exactly are you doing? And you know, how are you kind of living out your purpose in this world?

Rita: (04:17)
Sure. Well, Sharon, thank you so much for having me on. I was so beyond flattered when I heard from you again, because it was a bit of a blast from the past. It was, I remember when we were first starting our journey with Uma, that's when we first connected. So it was quite, almost like a magical moment in our lifespan as well. So I really appreciate it, but yeah, just to give everybody a little bit of an overview. So I started my journey. I'm from the UK and London born and brought up London. And I started my journey in finance and I was in investment banking for about 10 years and doing various different functions. I started off as one of very few women on the equities trading floor. I was in Pan European Sales Trading to start with, and I was very involved in diversity and inclusion initiatives from day one.

Rita: (05:02)
And this was in the early two thousands. So this was even before we called it diversity inclusion radio back then, this was almost like I really wanted to have more of a formal network of meeting other women, hence the formalization of the women's network and then the birth of the Asian professionals that work in a similar light. So that's how that journey started. I then transitioned to different areas within the firm, and that taught me a lot about just internal networking about confidence. And self-belief what that means. And getting ahead toward the end of my decade in finance, I was approached by family friends about helping them set up a startup in the US in a place called CNS in Delaware in the clinical trials and the pharmaceutical area. And that's how I got my feet wet in a completely different industry. I was in business development and I loved traveling.

Rita: (05:50)
I've always had the travel bug. So that was something that I really enjoyed. And I got to speak to thought leaders in the areas in psychology and neurology. So this was a great, great experience for me. I did that for a few years and then I met my husband and part of those travels took me to New York, which is where I now live. Fast forward a couple of years from that period. And I now have two small children and my daughter is now six and my son is now eight. And it's amazing how time flies. Yeah. And I remember when we first started talking, Uma was still in its infancy stages and my kids were very young. So when they were very young, I took around three and a half, almost four years off to exclusively raise them. And I've got to tell you, Sharon, out of all of the jobs I've ever done, motherhood is by far the most challenging.

Rita: (06:39)
Wow. I thought investment banking was tough. I thought what traveling around the clock was tough, that's nothing to being a full-time mother or a full-time parent it where you are working 24/7. You can never take a sick day. You are always on call. So that taught me a lot. Also, I just think amazing skills you get to build just by being that parents. I thought I was good at communications. I didn't even know what the word meant until I became a mother where you get to communicate, not just verbal, not just written, but you really get to build up empathy skills and skills that are just needed in the world of work and business out there. And then negotiations. That's another one, I tell people all the time, sharing that if you can negotiate with a toddler or an adolescent is no one on this planet you can't take on.

Rita: (07:25)
So those taught me so much about myself and that's really what led to the birth of Uma. That self-empowerment journey, that confidence building platform to really empower women and minorities who are looking to get that inner fighting spirit out of themselves who are looking to find success, whether it's professional or personal, and really build that leadership and resilience skills that is so, so that already with women, but just helping them get that little bit further. So that's really in a nutshell, what we done, it's now been a good, let me think, four and a half years, since we've been in operation, we have now grown to different cities and countries around the world, which is great. And we're doing a lot of corporate training on the diversity inclusion spectrum, sort of coaching and mentoring for individuals, a lot of thought leadership as well on policy changes and what you need to do to be a decent leader.

Rita: (08:20)
What is cultural awareness about what does diversity really mean versus inclusion? There's a lot out there that we really, really working on and totally love it. And then, recently we've also started the Uma show, a TV show on an Indian TV channel called WION International, which I've been hosting and that's really kind of showcasing the empowerment journeys of South Asian women. So that's been magical also. Co-authored a couple of books on finance, diversity inclusion as well in the last year or so. So it's been busy. It's been great. And this is it. This is my life right now.

Sharon: (08:56)
Oh my goodness. And all in the span of what I think two, three years was when we last spoken, you had just started, like you said, four and a half years. Right. Just start it, Uma. So I have so many burning questions. I've listened to your talk and there's so many things I want to ask you. So is this something you do? Full-time when you say that's all you do now, is this something you do full-time now?

Rita: (09:14)
Yeah. When I first started Uma, it was just building it up and just really seeing what happened and how it would take off. It really has taken off. I mean, the fact that even during when lockdown first started, we took in a year ago now. The fact that we pivoted and pivoted so successfully, I used to do a lot of traveling. I used to travel here, there, and everywhere, Sharon, that obviously stopped when travel stopped, but then everything went to online to virtual learning and screenings for the fact that we were still so busy means that there was still such a demand for what Uma believes in. And I think that's, what's the crux of it. It's such an important role. It's such an important asset to what's going on. And I think that's been part of it really.

Sharon: (09:54)
Yeah. I like to hear a little bit more about actually we never really got to talk about, was it a gradual transition or was almost something you did while you were raising your kids at the time, when you say you took a break right. From kind of the corporate world, how did you kind of go from that pharmaceutical kind of background, right. And the, the job in Delaware to then really making Uma what it is today.

Rita: (10:18)
Yeah. You had a really good question. Yeah. I mean, I think with anything it's a passion that drives you for me, actually, it started off when I first found out I was pregnant for my son and he's now eight. So I went to speak to my, at the time boss and in the back of my head, I knew that coming from the UK, that you get up to year off paid leave. And I thought that's what I had in my head. And I didn't ever think I was actually going to take time off at this stage. I was just thinking, you know what, what's the plan? What are we going to do? I'm going to be off just for a minimal amount of time and have it before you become a mother. The baby is just it. You know, I remember when I was going to have it, it'll come with me when I travel little, did I know about anything to do with motherhood anyways?

Rita: (10:59)
So I went in to speak to my boss and we got on really well. We chatted about anything, but I was really surprised at the conversation. We had Sharon, when I mentioned that, Hey, I'm pregnant. Did it, get a, this is how far along I am easily. There was just a blank stare. And then he was like, wow, well, we can give you six weeks off, but you have to file a disability claim. And of course it's going to be unpaid leave. So to me, that was almost like a slap on the cheek. It was the way the message came across. It was almost not the fault of my boss. He just didn't know at all. He had no idea. He was almost just really reading from like a notebook. Some rules written somewhere from the firm. But the way I felt was that I was suddenly overnight in an instant transferred from being a valuable asset to the company, to just being a nobody and nothing.

Rita: (11:51)
And that's really why I transitioned from that industry to thinking, you know what, I'm actually going to take some time off. Now. It was almost that because of the injustice that I felt. And then I thought, well, I've got so much to offer. And I thought, I want to do something about this. Do I want to go back to a salary withdrawal again? And I did meet friends of mine for coffee, but I was so surprised that nobody wants to ask me about my credentials or my background, Sharon. It was so fixed on that proverbial gap on my resume. And that's really what planted the seed for thinking, I want to do something about this. This is not fair. This is not right. I know myself personally, I've picked up so many incredible skills during my transition into motherhood that I could not have picked up any other way. And those are completely transferrable back into the workforce again. So that was the passion that fire that led me to really wanting to do something about it. So in a way it was a no brainer to start doing that because I already had that passion. I knew I wanted to do something about it.

Sharon: (12:52)
And how did you make that step from something that was passion? Because I'm this whole podcast as well is all about passion and profit, right? Because passion can only take you so far if you're not making money, what kind of impact can you actually create in the world? Because I mean, very limited, right? So if you want to reach more people, you've got to be profitable. So I'm not sure if almost like it's a charitable organization or it's like a for-profit social enterprise. I don't know. It'd be great to hear from you because going from that, like the passion that fuels the sense of injustice and then looking at what you're doing with Uma right now, I'm like, Oh my gosh, she's on TV now. How did you make that? Kind of like, keep it going and grow. How did you grow Uma?

Rita: (13:35)
Absolutely. So I think to answer your question, we set up as a for profit, but we were mission driven for profit. So everything we do is probably because it's to do with a social cause and to help and empower folks out there. And the reason I specifically chose to do a for-profit, because so many women that start social causes don't and I thought, you know what? I know this can be a business. And I wanted to prove to others that it could be, and it absolutely is. And it's flourishing now. And that's the proud, proud moment I can say, Sharon. So here's the thing. I knew I had something, but I didn't know what four and a half years ago, I just knew that there was definitely an issue out there that needed to be solved. I knew that because I went through it, that I had the answers at the time for me, I thought, what is stopping people from revisiting the inner self?

Rita: (14:22)
What is stopping people from going out there and reentering or returning to professional workforce? What is stopping people from feeling themselves again? And the bottom line was confidence. And I thought once I solved that nugget, it's up to me to figure out what I'm going to do with this confidence bubble, so to speak. And that's what it's all about. The confidence runs through Uma's veins. It is all what Uma is about, I say it is the goddess of go-getting because she truly is. She's named after the Hindu goddess Uma, who is of confidence, determination, and drive. And that's really what Uma is about. So that's really when I knew we were onto something and there was so much demand for it, no matter where I turned, who I talked to, this was something that could always be turned upon. And when Uma first started sharing four and a half years ago, it started off really servicing mothers because I was one and that's what I was going through.

Rita: (15:13)
And then it blossomed into so much more. Now it's about women and minorities in general because the issues that are faced, it doesn't matter if you're a mom or from another background or whatever it is. It's confidence that really, really, if you've had a transition of any sort, if you are from a minority background of any sort and you feel the same sort of barriers that is holding yourself back, and that's what it's about. Coaching the corporate training, the speaking, the going out there and the thought leadership, it's really what it's all about. And it's, it's been going great. As you can tell, I'm still very passionate to this very day as I was four and a half years ago.

Sharon: (15:50)
Yeah. I can definitely feel the energy coming right through the screen as we're talking. I mean, if people could see the, how animated Rita is in terms of talking about, Oh my, I think I, you probably can hear it when, when this podcast goes out as an audio, I'm sure people are going to be able to, to hear that coming across in your voice. So I'm curious to hear, so do you do this as a one woman show? Do you have a team? I think you do have a team I've been dealing with someone on your team. So how do you, because that was going to be my other burning question. Like how do you do it all two kids, husband. Oh, with Uma to run your own life and speaking and TV. How do you do it all? I mean, how do you deal with it?

Rita: (16:27)
Oh, you see. I mean, it's a lot, but you're right. I do have a team when I first started, it was just me. I was the CEO, CFO, the tech person, the HR person hiring, firing everything. And that was my first like, Oh my gosh, what's going on? But I think for me, it's the passion. It's the drive. It's what gets me going. It was tough year ago. I'm not going to lie when quarantine first hit because the teams are like, okay, now what do we do? But we do have the specialists. We do have team members. We also have lots of interns and volunteers from different parts of the worlds as well. Cause I love giving opportunities to really like-minded individuals that want to make a difference to the world as well. So I think the team structure does help, but what is the key?

Rita: (17:08)
There is the ability to delegate. It's great having a team, but it won't make a difference, not delegating or using the team to the best of their ability. And that's something I've built over time because when I first started Uma, it was just me. But then I had to almost kick in my corporate background when I was working in finance and healthcare. When I did have team members, several team members in different locations around the world reports to me, and that's exactly the background I took to kind of help run Uma because I had folks from different times have different backgrounds that I'm responsible for. And it's exactly the same thing.

Sharon: (17:41)
Yeah. So in terms of, let's kind of like go towards kind of the motherhood bit of it, which is, I think if we are here, we learned so many lessons, just hearing you talk about motherhood and the job of motherhood. I always tell my kids, it's actually a lot easier for me to go to work. And actually I see my corporate role as a break from motherhood, really, because it's so much easier to do work in an office than it is to actually be juggling all the things that motherhood demands. So in terms of managing all of that, the home life, so you've got teams for your business. And what about the home life? Is there anything that you're using or helping tools or whatever that, that helps you to manage all these?

Rita: (18:21)
Yeah, sure. It's funny. You said that because as of a year ago I've been working from home and now yes, I've got my stride and everything, but back a year ago it was tough. All of a sudden everyone went into lockdown. All my travel was canceled. Schools were canceled. Every, you know, everyone is working for home. There was no structure. They didn't have their own devices. So I would have to share my devices. And I would sort of jump on a zoom call, Sharon, I have to tell you the story where I was on a zoom call and my, at the time she was so she's six now. So she was five, my daughter, and she had some zoom for her school and I gave her my iPad and it's logged in as me. So I am giving a training session to like 300 individuals in Europe and then suddenly in the middle of that, hi mama.

Rita: (19:05)
And I'm like, how did she get on me? So I kind of blew her off because she's also the host. And I'm like, Oh everybody, this is what we're talking about. And it was just things like that. You live and learn. So it was just one of the beauty and the things that you learn as you go along. But I think the main thing about how do you get your stride is, you know, there, there were pitfalls, don't be too harsh in yourself. You need to take the time to find out what works, what doesn't work. And for me, it's scheduling. I need to make a schedule. I need to compartmentalize. I need to spend time and quality time with what I'm doing. It does not work if I'm trying to balance being a mom, to my kids, read to them and also run a podcast at the, or on my TV show at the same time.

Rita: (19:49)
But that does not work if I'm not doing anything properly. Instead I section off my day to think, okay, this time in the morning, I'm doing this. This time in the evening, I'm reading books to my kids. So that way it's quality over the quantity. So yes, I might have limited time in the day, but the limited time I have is a hundred percent focused on my kids, their days, and bonding with them. It's not like I'm on my phone checking emails while they're talking to me in the background that does not happen. So I think that's how I've managed to balance it. It's by literally compartmentalizing and just prioritizing my day. And no two days are the same. It's can be tough. I work across multiple time zones. So there's a lot of balancing and some days are longer than others and go on. But that's just how it is. That's the joys and the tribulations and the passions that I live with.

Sharon: (20:35)
Do you ever deal with mommy guilt? Because that's one thing I hear from some women and it's interesting to hear different perspectives. Cause some just maybe because you schedule it and so you're able to be a hundred percent present when it's time for your kids. And so you don't, but that was something that I used to also kind of struggle with a little bit. I don't feel like I'm fully a hundred percent present. And so there's a lot of guilt. Do you ever feel that or do you work with women who actually deal with it and how would you have any tips on that?

Rita: (21:03)
Yeah, and I, I go back to the quality of a quantity thing any day and here's the thing. So when I'm with my kids, I working from home, they don't know what work means, because I think if I'm at home, they can just bust, open the door and come and tell me anything I want. So I tell them the same thing that when they're on is in, cause they don't get interrupted, they get to do their thing. That's like their office, that's their thing. Right? So I said, similarly, when mum was doing work, here's my schedule for the day. We discuss it over breakfast in the mornings and it's a way of us bonding. So they feel like they might Uma associates as I call them. And it's actually really, really cool because they still have the really important part of it that they're part of my business.

Rita: (21:41)
And I said, well, this is what mom has got to work on. What do you think I should do? Or how do you think I should run this? And I ask them questions to get them involved in it to said, this is what mom is going to be doing. It's important that you guys stay put you entertain yourselves. There's a couple of activities if you're bored, but this is my time to do this. But also I'm flexible if they do jump on another zoom call or something, I I've had that surprise before. I know how to deal with it better now. So I think the mom guilt will never go away, but I always tell people the grass is always greener. On the other side, you always think what you don't have is better than your situation. For example, a year ago, when I was still traveling, my mum guilt then was that I physically never saw my kids because I was always traveling, but I would always still spend that quality time with them, no matter what times zones I was in.

Rita: (22:24)
So yes, I might not be actually in the room with them, but I would absolutely share stories about them during the day. I would have you sit with them for dinner and via FaceTime or something or by the camera, or I would read to them, but it might have been a different time zone. So they would know that I really care. And at what time I do have this quality rather than, Oh, I've got to jump, I've got another call. It's more like, okay, I've got 10 minutes with you guys today. What should we talk about and read about? But I think that's the one way of tackling it. Mum guilt ultimately is the mum that's been guilty, not the kids. So I think that's the other way of thinking about it. And I tell a lot of our clients the same thing that when it's the mom guilt, the kids didn't feel it. As long as you're spending quality time with them to spend the quality time with them, the guilt will dissipate, but you're putting that guilt on yourself their not.

Sharon: (23:10)
Yeah. I'm going to go to try to implement that. I do find myself sometimes exactly like the example that you gave, that's talking to me, but I'm checking email, I'm responding to something on my phone and they are the age now because the teenagers not as it, you know what, forget it. You're obviously not interested. Oh man. And then that, and then I would stop put everything down, but it's kind of like too late. So I'm going to try and do that scheduling thing a little bit more. So just since this is the financially free woman part, cause I obviously have to ask you, what's your idea of financial freedom in your, I mean your own definition of what, whatever that means for you.

Rita: (23:46)
Yeah. I love that term because to me it's where you don't feel burdened by anything or anyone. So for me that's and you know, everybody's finances is their own thing. How do they, what they do they save? Do they spend whatever it is, but it's the ability to just to feel free to your point about what you're doing. So I think if I felt and I do now I can go out there and I can invest what I need to on another product or another service. And I, or I can go out there and spend something on a trip on something else that to me, is that freedom rather than feeling like, okay, I need to be able to justify it to somebody else or my group, something like that. So I think it's the ability to absolutely be that independent, free thinking spirit. And that's what the freedom element is to me.

Sharon: (24:36)
Yeah. Nice to hear all the different definitions because for a long time, I always thought you just have to look at your net worth. I mean like typical, right? Conventionally, if you talk about the definition of financial freedom is just making sure that your assets are greater than your liabilities. And you know, the, I guess you're the finance person. So you know all of this and it's, it's really nice because now as I talk to more and more women you find such diverse definitions, but it is this agency, right.

Sharon: (25:00)
This empowerment that you can choose, however you want it to be and not be burdened. So I really liked that. So can I just find out a little bit more for people who might be interested to get involved with Uma and what you doing? How did you doing that?

Rita: (25:12)
Yeah, no. I mean, everybody's welcome to get in touch with us. So our website is www be bold be you be uma dot com. That's beuma.com. And all of our handles were on Twitter. We were on Instagram, LinkedIn, and Facebook, and all of our handles are bebold be uma. So that's an easy one. Feel free to reach out to us. You can email us at info@beuma.com as well.

Sharon: (25:44)
I'm going to put all that in the show notes. So is it that, is it through corporate training? Cause I hear you talk about coaching. You talked about corporate training. How is it that you are sharing the message?

Rita: (25:55)
How, I mean, some of it's just social media and I think we've just been around for a little bit now, but yeah, the corporate training is, and that's very, corporate specific. So it could be a company, it could be an academic institution. It could be a policy organization somewhere. And that is literally trying to train up. It could be senior management, it could be a round table with leadership. It could be grassroots level with employers and employees as well. And that is exactly the kind of the training that we do. So that's very focused there. The coaching and mentioned, we also do with corporate clients as well, but that a lot of our coaching is done with individuals. So we have workshops with individuals and the confidence building avenues as well. So it's a lot of fun. It's something that my team and I, we just love doing. I'm going to tell you Sharon, seeing the changes that we have in our folks, once they've come through our training to when they leave, that's why we do what we do. It's such a remarkable blessing to see that.

Sharon: (26:54)
Yeah. I'm sure it is. And I was also going to ask you, cause you talked a little bit about it, but we didn't get to it. So are these all virtual now with Covid?

Rita: (27:02)
Everything's been virtual different methods on zoom, some webinars, some teams, all sorts of different platforms, but everything has been virtual so far.

Sharon: (27:13)
How's it been in terms of making that transition?

Rita: (27:16)
We would do the virtual things. Anyway. We had a lot of online education beforehand as well, but I think it took time for us to pivot. So it wasn't just a matter of saying, okay, this is the exact same presentation I'm going to give it virtually. No, I know myself from example and experience that when I was attending some virtual webinars or something and my email pings up, I would go check my email and then I'd come back and I've missed it. So I have to be very, very cognizant and aware that when I'm presenting virtually or my team is presenting, we know that we could lose the audience. So it has to be that much more engaging. We make it shorter. So if I'm doing a training in person for an hour and a half, it might just be an hour virtually and we cover the exact same things, make it just as snappy and really try to engage the audience.

Sharon: (28:02)
How have you been doing that? Cause I'm just curious. Cause I also do virtual training now as a trainer and that's really, I feel that when I do it virtually, I actually need to get my energy a lot higher. Like I kind of have to enhance it a little bit more when I'm virtual compared to when I'm in the class with people in person. So that's one of the things that I very consciously have to do. What's kind of some of the stuff that you've tried to keep the engagement up on a virtual.

Rita: (28:28)
Exactly. Yeah, exactly what you said. I generally have a lot of energy anyway. So for me, it's just getting really energetic examples in trying to mix it up with not just speaking but asking questions and getting the audience involved as well. So making it a little bit like that, get people more engaged and involved sometimes bringing on a co presenter speaker helps as well having breakout sessions or rooms as well, depending on how you're doing the presentation helps. So you can actually break out into small chunks and give people deliverables as well. And I found there's a help.

Sharon: (28:59)
Wow, great. I've got so many tips today Rita just from the pretty like concise and short conversation with you. So thank you so much for your time today. So we talked about so many things, how you grew Uma, how you transition into it full-time about motherhood and what that's taught you, I guess, about financial freedom and even tips as a trainer or a presenter virtually. Is there anything else Uma that you, sorry Rita.

Rita: (29:25)
So many people have done that. Yeah. Probably just renamed my name yourself.

Sharon: (29:31)
Or rename Uma to Rita, whichever one, but yeah. Is there anything else that you think that we missed out on that you want to make sure that you cover and talk about just to make sure that the session is complete?

Rita: (29:42)
Oh, thanks for asking. I think we got everything covered, but my last note for people would be, so our tagline Uma is be bold, be you, be uma because ultimately that's what it's about. That is what financial freedom is about. That is what confidence is about. Just having that courage to be that bold self. Don't forget you're unique. So remember who you are and then being Uma so that inner goddess of go getting spirit, we just talked about.

Sharon: (30:08)
I love that, Inner goddess of go getting spirit, I'm going to put that on Twitter or something now, thank you so much Rita for your time. I really, really appreciate it. It's late for you. I know Eastern time. So I'm going to let you go, go now and have a good rest and I will definitely be following you online and you know, keeping up to date with what you and Uma are up to.

Sharon: (30:30)
So thanks again and thanks. All right. Bye bye-bye.

Sharon: (30:36)
I'm I’m so excited to be pre-selling my online course, RISE. RISE is a step-by-step programme to help you master your relationship with money so that you can be financially free doing what you love. In this 4 module self-paced online course, you’ll get to learn how to recognize and let go of the self-defeating money stories and rules you’ve been living your life from which is likely the very thing keeping you imprisoned by the fear of not having enough money.You’ll learn how to master your head and your heart when it comes to money so that you don’t have let money control you or make you feel stressed, anxious or burdened. For more information about the course, visit twopointzero.me/rise That's R I S E once again, it's twopointzero.me/rise. Thanks for listening. And I hope to see you in the program.

Sharon: (31:40)
If you liked what you heard, please leave a review on whichever podcast player you were listening on. It really helps me further. My mission of helping more people realize their highest potential and live rich fulfilling lives. Don't forget to hit subscribe, to be notified when a new episode is released each week, finally download the worksheets and check out the resources for the episode and most importantly, practice what you learn so you can transform your life. I'll see you in the next episode.


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The Financially Free Woman Podcast was launched in November 2020 during the COVID-19 pandemic to share the stories of everyday people making a living doing what they love. While training her students in leadership and mental resilience, Sharon noticed the rising level of financial stress and anxiety experienced by many of her students. It dawn on Sharon that this was an opportunity for her to share how she overcame her own financial anxieties triggered by her personal experience with a 6-figure business debt and being let go from her job as the family's primary breadwinner. She began sharing everything she learned about mastering not just the practical side of money but also her mindset around money. Through this work, Sharon began meeting and building a community of women creating and living their dream lives. The Financially Free Woman Podcast is a collection of stories, practical tips and strategies to help you discover your passions, and use them to make a lucrative living. Imagine a life where you spend your time doing what you love and getting paid well for it! That's exactly what these women featured on the podcast are doing and they tell you how! Get inspired and start creating your own your dream life!


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