Reader, Here's a real-time lesson: Never assume what you intend to say will land 100% accurately with your recipients. Test, test, test with your audience - Too many people spend months working on an offer they never tested with real people! Be swift in your apology and clarify when misunderstanding happen. Mistakes and misunderstanding happen, act swiftly and maintain open and transparent communication with your audience so you never lose their trust in you! I sent the email below earlier...
3 days ago • 2 min read
Reader, Here's a real-time lesson: Never assume what you intend to say will land 100% accurately with your recipients. Test, test, test with your audience - Too many people spend months working on an offer they never tested with real people! Be swift in your apology and clarify when misunderstanding happen. Mistakes and misunderstanding happen, act swiftly and maintain open and transparent communication with your audience so you never lose their trust in you! I sent the email below earlier...
3 days ago • 2 min read
Reader, Growing up I was: Shy, quiet and introverted Overweight and hid myself Didn’t feel I had any valuable opinions Now: I speak publicly for a living as a trainer and coach I’ve completed a half marathon and several 10km runs Share my views online and shamelessly promote my business How you see yourself will determine what results you get in business and life. If your business isn't where you want it to be, you don't need more trending strategies. You need to reinvent yourself and most of...
8 days ago • 1 min read
Reader, As with anything, you can do it for free, by yourself. Or you can hire someone to accelerate your progress and make it easier. I always encourage people to figure things out themselves. The value is in the process where you make mistakes and learn. But there comes a point where repeatedly going in circles doing this gets you nowhere. It can keep you stuck in the same place for too long unnecessarily because of The uncertainty and doubt wondering if you’re doing the right thing The...
10 days ago • 1 min read
Reader, The company where I work my day job is in the midst of an acquisition. This means many employees feel insecure about their jobs. When I recently conducted training, several colleagues were commenting about how people were feeling fearful. They asked me for advice (translation: reassurance they would be ok). I understand these are uncertain times that can be frightening. As the primary provider, I know this worry firsthand - of not having an income while having a family to support....
12 days ago • 1 min read
Hello Reader, When I started a business, all I wanted was to make extra money have time flexibility do work I love People online make it sound so easy. They only show you all the upsides of being an entrepreneur. But few share the realities of what it takes to be a successful one. The truth is, it isn't so easy. If it were, everyone would be sitting on a beach and running their million $$$ business. What makes it hard aren't the tactics and strategies - you can learn this for free on YouTube....
17 days ago • 1 min read
Hello Reader, You need to hear this: You're not too old to start your dream business. I've been dreaming of being my own boss since my 20s. Between then and turning 50 this year, I've also Raised 2 kids who are now teenagers Checked off travel bucket list destinations Built a successful corporate career as a HR leader, trainer and coach Now, for my second act, I'm ramping up my dreams of being my own boss. This had always taken the backseat as other more important priorities in life took...
18 days ago • 1 min read
Hello Reader, In 2024, I wiped the slate clean and recommitted to putting focused attention on building my business. I've had side hustles on and off since my 20s, selling services, online courses, coaching, freelancing and even a brick-and-mortar café. They never got the traction I'd hoped for. In 2023, I 'gave up'. After years of trying and failing, I was disillusioned and tired. So I scaled back a lot of my business activities in 2023. By the end of 2023 and the beginning of 2024, the itch...
21 days ago • 3 min read
Hello Reader, After >$200k - business debt from a cafe we closed down >$20k - invested in business programs and coaches > 10 years of side hustling I've learned some expensive yet valuable lessons about building a business. The principles of business building are simple and timeless: Help your people With one problem They will pay money for Ideally, this involves doing work you: Love Are good at Can make money from While it sounds simple, it's actually really hard to have all these converge...
22 days ago • 1 min read